Swedish data giant, PAR, has taken its first step into cloud computing with the launch of a plug-in to integrate with the market-leading Salesforce CRM. PAR Connector for Salesforce creates a seamless link between Salesforce CRM and PAR’s EuroContactPool, a comprehensive European business-to-business database, containing 22 million businesses.

Pan-European data specialist, PAR, and global information services company Experian have agreed a business-to-business data sharing partnership.

Google has appointed the European database specialist, PAR, to supply business data for Google maps for Sweden and Finland.